Now I know. So now I do.
Our M.O.M., Inc. is really excited to kick off our new education campaign, "Now I know. So now I do." We are starting the campaign in local high schools, but we hope to expand it to people of all ages. Teenagers frequently overexpose themselves to tanning beds and spend time outside without applying sunscreen, because they have not received the proper education. And many people have never been told to scan their skin on a monthly basis. Skin cancer is the number one type of cancer in the U.S., and melanoma, the deadly form, is the most common cancer in young adults age 25-29. The time to educate Americans about the importance of skin safety and skin checks is decades ago, and while we cannot go back in time, we can teach them now. Knowledge is power, and knowledge saves lives.
In 2005, when Patricia Schellhardt Malone was diagnosed with melanoma, her eight children knew very little about the disease. During their high school and college years, the education just wasn't available. In fact, her five daughters made many mistakes with their skin. They spent summers in the sun without sunscreen, and they even put on baby oil to get as tan as possible. They went to tanning beds. They just didn't know, because they weren't told otherwise. Their mother's changing mole on her leg went ignored, because she didn't know. And many people still don't know. It took losing their mom for them to learn every detail about melanoma and how to prevent it, so they are working hard to save lives by spreading the word. Now they know, so now they do wear sunscreen, they do stay out of tanning beds, and they do scan their skin.
Melanoma is the fastest growing cancer in the U.S. and worldwide. It claims a life every single hour. Once advanced, life expectancy is less than a year. Our teenagers need to know the risks and need to know them now. The Schellhardts didn't know, but not knowing cannot continue to be an excuse.
The campaign is appropriately titled "Now I know. So now I do." Our M.O.M., Inc. teaches the importance of skin protection and scanning your skin for any changes. The campaign includes three things that everyone should do. "I do wear sunscreen. I do stay out of tanning beds. I do scan my skin." Doing these things and spreading the word of this campaign will save lives.
Join us. Save your life and someone else's. Support the cause and spread the word by ordering and proudly wearing a t-shirt. Print an order form here.